There's a really great article on Ars Technica about why Apple products are so nice. I enjoy it not only because it's a good article, but because of the weird way it connects to my Dharma life.
There's a Dharma practice called Dakshen Nyamje. Dak means "me", or "self". Shen means "other". "Nyam" means equal. "Je" means "to make". So the practice is making oneself equal with others. It's the same practice that the Christians take as their primary mitzvah: "Love thy neighbor as thyself."
Steve Jobs sums it up in a single sentence: We put ourselves in the place of our customers, and we think, "what would I want?"
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Dakshen Nyamje...
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